| 标题 | The flower makes it easy to choose green |
| 标题 (原始语言) | Blomsten gor det nemt at vaelge gront |
| 广告公司 | Advance |
| 广告战役 | The flower makes it easy to choose green |
| 广告主 | Danish Environmental Protection Agency |
| 品牌 | European Ecolabel |
| Posted | 6月 2005 |
| 行业领域 | 政府与其他机构 |
| 广告口号 | The flower makes easy to choose green |
| 广告口号 (原始语言) | Blomsten gor det nemt at vaelge gront |
| 剧情简介 | European ecolabel is the official EU mark for ecological products. The logo helps consumers to identify green products. |
| 哲学 | The flower makes it easy to choose green. |
| 问题 | There is most likely a green alternative to consumption. Make it easy for consumers to identify the right choice. |
| 结果 | The recognition level rose 25% from the beginning to the end of the campaign in Denmark. Good results was obtained in other countries. |
| 媒体类别 | 平面 |
| 市场 | 奥地利, 比利时, 丹麦, 法国, 荷兰, 瑞典, 意大利 |
| 客户主管 | Tina Bang |
| 客户总监 | Thomas Falck |
| 美术指导 | Robert Fonnesbæk |
| 文案 | Thomas Kolster |