| 标题 | Cash for Trash |
| 广告公司 | AMV BBDO |
| 广告战役 | Cash for Trash |
| 广告主 | Currys |
| 品牌 | Currys |
| 首次发布日期 | 2022 / 8 |
| 行业领域 | 杂货店、专卖店 |
| 哲学 | UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech which passers-by can grab on the way past. The out-of-home (OOH) site promotes Currys’ Cash for Trash, an initiative which gives people a minimum of £5 for any old, broken or unused technology they bring into the store. Reactions will be filmed as people pick up items such as a broken toaster or an old mobile, but discover how much it’s worth. With permission, the footage will be shared on social media platforms including Facebook, Instagram, TikTok and Twitter. |
| 媒体类别 | 户外广告 |
| 广告经理 | Corin Mills |
| 首席创意官 | Nicholas Hulley |
| 首席创意官 | Nadja Lossgott |
| 创意团队 | Julia Merino |
| 创意团队 | Ricardo Porto |
| 创意总监 | Jeremy Tribe |
| 创意总监 | David Westland |
| Planning Team | Matt Hardisty |
| Account Management Team | Alex Bird |
| Account Management Team | Jonny White |
| Account Management Team | Rebecca Grapiglia |
| 广告公司制片 | Sarah Beastall |
| 媒介公司 | Sparks Foundry |
| 制作公司 | Energy |
| Social Content Production Company | Flare productions |
| PR Agency | M&C Saatchi Group |