标题 | Invisibles Swing |
广告公司 | VMLY&R Health |
广告战役 | Invisibles |
广告主 | Biogen, Inc. |
品牌 | FundAME |
首次发布日期 | 2022 |
行业领域 | 医疗设备 |
广告口号 | Lives behind SMA |
剧情简介 | 'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare neurodegenerative disease. The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life. |
媒体类别 | 平面 |
Chief creative Officer | Natxo Díaz |
Copywriter | Natxo Díaz |
Copywriter | César Pérez |
Creative Supervisors | César Pérez |
Art Director | Leo Rincón |
Creative Director / Head of Art | Leo Rincón |
Copywriter | Catalina Segura |
创意总监 | Adrián Poveda |
Art Director | Adrián Poveda |
创意总监 | Eduardo Domínguez |
Copywriter | Eduardo Domínguez |
Account team | Cristina Crespo |
Account team | Mayte Pou |
Account team | Patricia Ruiz |
Client team | Ana Vanko |
Client team | Mónica Excusa |
Client team | Inés Drake |
Production Company | LaBoutique77 |
Director | Pablo Arreba |
Executive Producer | Antonio Campos |
DOP | Jorge Roig |
Photographer | David Valor |
VFX | Leonardi Web |
Postproduction Director | Juan Eduardo Peso |
Color grading | Nadia Khairat |
Sound Design | Juan Eduardo Peso |