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| 标题 | Some values belong in the bin. Others don't |
| 广告公司 | Uncle Grey |
| 广告战役 | Some values belong in the bin. Others don't |
| 广告主 | VIPP |
| 品牌 | VIPP |
| 首次发布日期 | 2022 / 12 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 哲学 | The World Cup has been filled with controversial attitudes and statements by FIFA. Showcasing the true nature of an organization (and not least their president) that is both out of touch with modern values but also makes it impossible for teams and fans to express their opinions. In truth they are repressing freedom of speech and target inclusion and the opportunity to display solidarity with people of different genders and sexual identities. And one person specifically has become the symbol of this hypocrisy – FIFA President, Gianni Infantino. At Vipp we want to promote free speech and the right of self-expression. So, it was time to leverage our most ionic product to bring our point across. The bin. The campaign featured in the two largest newspapers (Berlingske Tidende and Politiken) and was picked up by news on TV by the largest TV-station in DK. |
| 媒体类别 | 平面 |
| Executive Creative Director, Design | Lars Dyhr |
| Creative Chairman | Lars Samuelsen |
| Chief Operating Officer (COO) | Charlotte Porsager |
| 广告经理 | Kasper Egelund |
| 广告经理 | Christina Hinding |
| Retouching | Wetouch |
| Retoucher | Michall Cadovius |