| 标题 | Unseen Signals |
| 广告公司 | VML |
| 广告战役 | Unseen Signals |
| 广告主 | Campaign Against Living Miserably (CALM) |
| 品牌 | CALM |
| 首次发布日期 | 2023 / 7 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | No signal for help should go unseen. Your support could help save a life |
| 剧情简介 | Over the course of this summer’s biggest football tournament, it is estimated 14 young women in the UK will take their own lives with recent ONS data revealing that one woman under the age of 25 dies by suicide every two days. Unseen Signals, created by VMLY&R London, aims to challenge the stigma and stereotypes that prevent women from being supported, and help equip people with practical tools to take action and help save a life, as almost a fifth (19%) of young women aged between 18-34 in the past 5 years have felt either dismissed or invisible when speaking up about a mental health crisis. Known for her emotional storytelling, the hero film was directed by Natalie Rae through Object & Animal. England Lioness and CALM ambassador Fran Kirby is the focus of the action as she goes down in agony after being fouled, hand raised. She needs help. But the game continues around her. The whistle isn’t blown. She calls out. The game continues. She’s invisible. The players, the referee and the crowd are oblivious. There is no help coming. The powerful work draws on parallels faced by young women who are suicidal, whose calls for help can all too often be misunderstood or go unrecognised. |
| 媒体类别 | 电视 |
| 长度 | |
| 后期制作 | Framestore |
| 制作公司 | Object & Animal |
| Founder | Dom Thomas |
| 执行制片 | Dom Thomas |
| 制片 | Lucy Sherwood |
| 摄影指导 | Olan Collardy |
| Hair | thu mua phế liệu 24h |
| Director of Operations | Sophie Cowan |
| 剪辑师 | Eve Ashwell |
| 剪辑师 | Ed Cooper |
| VFX Lead | Paul O'Brien |
| VFX Lead | Darran Nicholson |
| 制片 | Jake Saunders |
| Colorist | Matthieu Toullet |
| 音频 | 750mph Sound |
| Sound Engineer | Marçin Pawlik |
| 媒介公司 | 7Stars |
| Chief Marketing Officer (CMO) | Matt Jennings |
| Marketing Director | Dipika Saggi |
| 创意总监 | Danny Wright |
| 项目经理 | Elle Abu-Nimeh |
| 导演 | Natalie Rae |
| 执行制片 | Laura Hegarty |
| 制作经理 | Jane Linfoot |
| Production Assistant | Ele Baldwin |
| Location Manager | Sally Thomas |
| Assistant Director | Rob Thorpe |
| 客户经理 | Callum Noad |
| 剪辑公司 | Assembly Rooms |
| 剪辑师 | Phoebe Armstrong-Beaver |
| Roto | Maxwell Lane |
| Roto | Asher Hunt |
| Roto | Tizoc Flores |
| 着色 | Company 3 |
| 音频 | Caroline Jemirifo |
| 音频 | Natasha Redhead |