广告经理
at
Roto Moulders & Ogilvy Africa
| 标题 | Lesso Lessons |
| 广告公司 | Ogilvy Africa |
| 广告战役 | Lesso Lessons |
| 广告主 | Ministry of Health Kenya & Roto Tanks |
| 品牌 | Ministry of Health Kenya & Roto Tanks |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 制造业 |
| 剧情简介 | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
| 媒体类别 | Community Relation |
| 长度 | |
| 更多信息 | https://ogilvy.africa/work/lesso-lessons/ |
| Account Management | Maria Truter |
| Account Management | Irene Wachira |
| Account Management | Vanencia Otieno |
| Account Management | Susan Wanjiku |
| Account Management | Daniel Okoth |
| Account Management | Margeret Ngenye |
| Account Management | Rose Ngina |
| Account Management | Alex Simitta |
| 广告公司制片 | Newton Thairu |
| 广告经理 | Heril Bangera |
| 广告经理 | Sonia Bangera |
| 创意总监 | Alex van Niekerk |
| 创意总监 | Maurice Wangalachi |
| 创意总监 | Shounak Guhatakurta |
| 创意总监 | Keenan Mulvaney |
| 创意总监 | Shashank Jha |
| 执行创意总监 | Yash Deb |
| 制作公司 | Fluid Films |
| 插图画家 | Shilpi Deb |
| 插图画家 | Poorva Shingre |
| Strategist | Vikas Mehta |
| 文案 | Samson Muigai |