| 标题 | Trigger Pen |
| 广告公司 | Tech and Soul |
| 广告战役 | Trigger Pen |
| 广告主 | Sou da Paz |
| 品牌 | Sou da Paz |
| 首次发布日期 | 2022 / 9 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | The work shows a bullet that is about to hit a child's head. So, the story begins to run backwards until it reaches where it all started: in the inkwell of a pen that signed an arms legislation. |
| 哲学 | Instituto Sou da Paz, a NGO founded in 1999 with the role of providing information on public security in Brazil, launched an impactful campaign created by the independent agency Tech and Soul. The piece acts as an alarm against the excessive weaponry of the Brazilian population, showing that a simple signature can transform a pen into an element as fatal as a gun. The current government has been responsible for approving rules and laws that encourage the arms of the Brazilian population – from a number close to 60,000 people with guns in 2019, when he became the nation´s president, there are now 1.3 million Brazilians with legal access to weapons, categorized as CAC (collector, marksman and hunter). The number of weapons in the hands of each of them is between six and thirty, with the right to 5,000 ammunition for each weapon – absurd numbers that are reflected in a scenario of intense public insecurity in the country. Instituto Sou da Paz is a Brazilian entity focused on public security that for over 20 years has been working with different methods to inhibit violence, creating public policies and helping to implement and distribute the best public policies for municipalities. It is one of the greatest expressions of the Estatuto do Desarmamento (Disarmament Statute), approved more than 20 years ago and now in the process of regulation, but already responsible for the scenario of high gun regulation in Brazil - something that may be falling apart in a country with more than 50,000 murder deaths a year. This scenario that has become similar to that of the United States, with gratuitous urban violence for futile reasons. So the film “Caneta Gatilho” premiered on September 7, Independence Day and a month before the elections, helping to raise public awareness about the consequences of arming the population of Brazil and the implications for public security. The piece reached 1 million views in just 1 week, with wide repercussions among several influencers and opinion makers. |
| 媒体类别 | 互动 |
| 长度 | |
| Approval Client | Janaina Baladez |
| Approval Client | Izabelle Mundim |
| 首席创意官 | Flavio Waiteman |
| 创意总监 | Renan Bulgari |
| 美术指导 | Cristiano Bernardo |
| 剪辑师 | Flavio Waiteman |
| 剪辑师 | Ricardo Millani |
| 执行制片 | João Pedro Albuquerque |
| RTV | Felipe Lopes |
| RTV | Queila Ribeiro |
| Attendance | Wilson Pereira |
| Attendance | Caio Zagatti |
| Attendance | Maria Cecília Freitas |
| Media | Ana Paula Ventura |
| Graphic Production | Rogerio Gonçalves |
| Developer | Luiz Cesar Leite |
| 制作 | Piloto Filmes |
| 导演 | Danilo Pontes |
| 导演 | Leonardo Trintinalia |
| Assistant Director | Roberto Veiga |
| Assistant Director | Maria Eduarda Vieira Felsmann |
| 摄影指导 | Victor Alencar Silva |
| Executive Production Direction | Daniel Soro |
| Executive Production Direction | Alexandre Chalabi |
| Executive Production Direction | Natália Souza |
| 执行制片 | Ciça Bertoche |
| 执行制片 | Larissa Luisi |
| Executive Production Assistant | Willian Sousa |
| Attendance | Regina Knapp |
| Attendance | Roberta Frederico |
| Attendance | Marília Raffaeli |
| Attendance | Rafael Costa |
| Attendance | Nara Chrysostomo |
| Production Coordinator | Mariana Guerra |
| Production Coordinator Assistant | Marcia Frota |
| Production Director | Ricardo de Rezende Franco |
| 美术指导 | Juan Manuel Maria Zavalla |
| 美术指导 | Flora Yurie Manni Fujii |
| Head of Post | Rafael Bozzi |
| Post Project Manager | Ana Flavia Monteiro |
| Post Project Analyst | Hugo Ferriolli |
| Finalizing | Victor Oliveira |
| Finishing Assistant | Junior Fernandes |
| Finishing Assistant | Rafael Cereda |
| Finishing Assistant | Ederson Lima |
| 2D Concept | Victor Further |
| Motion | Ivan Franco |
| Colorist | Erick Moraes |
| VFX PRODUCTION | Tribbo Post |
| VFX Creative Director | Bibinho Carvalho |
| VFX Supervisor / Senior Editor | Rodrigo Pina |
| Senior Composer/ VFX Supervisor | Sergio D’ Piazza |
| 3D Lead Artist | Erick Buosi |
| 3D Coordinator | Gabriel Leça |
| Post Production Coordinator | Tato Carvalho |
| Post Production Coordinator | Rafael Flamínio |
| Motion Lead Artist | Fabiano Iwasita |
| T.I Manager | Lucas Pereira |
| T.I Junior Manager | Anderson Favaro |
| Conform Artist | Fernando Diniz |
| Attendance | Carolina Barros |
| 音效制作 | BloodAudio |
| 音乐制作人 | Otavio de Moraes |
| Sound Desing/ Finishing | Vitor Motter |
| Coordination | Camila Madio |
| Executive Production | Dani Monaco |