标题 | Giving Type |
广告公司 | Havas London |
广告战役 | Giving Type |
广告主 | NHS Blood and Transplant |
品牌 | NHS Blood and Transplant |
首次发布日期 | 2023 / 6 |
行业领域 | 献血、器官捐赠 |
剧情简介 | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
媒体类别 | 互动 |
长度 | |
Marketing Manager | Louise Glover |
首席创意官 | Vicki Maguire |
执行创意总监 | Dan Cole |
执行创意总监 | Andy Garnett |
文案 | Aly Marx-Blackwell |
文案 | Frank Blackwell |
美术指导 | Sasha Midgley |
Head of Production | Katie Keith |
Strategy Director | Deputy Head of Strategy |
Strategist | Drew Barclay |
摄影 | SMITH |
媒介公司 | MG OMD |
制作公司 | Hunky Dory |
执行制片 | Nick Papworth |
Post | Absolute |
制作 | Absolute |
执行制片 | Pete Winslett |
特效 | Joe Tang |
Sound Engineer | Arge |
Colorist | Juliette Wileman |
Audio Post | Absolute |
Assistant Marketing Manager | Helen Duggan |
Head of Marketing | Nadine Eaton |
Marketing Manager | Marsha Crossland |
Marketing Manager | Tom Aggett |
Business Director | Natasha Thomas |
客户总监 | Sophia Jenkins |
客户经理 | Molly Kay |
Head of Media | Louise Bonnar |
制片 | Jakub Pieta |
Assistant Producer | Elvin Musiriza |
Creative Producer | Jakub Pieta |
Creative Producer | Cydney Chadwick |
Executive Production Director | Dean Trendler |
Executive Creative Producer | Cydney Chadwick |
Executive Production Director | Dean Trendler |
设计师 | Darta Losane |
Design Director | Josh Toogood |
Concept Designer | Morgan Shipley |
导演 | Otis Dominique |
制作经理 | Lisa Lake |
摄影指导 | Courtney Bennett |
剪辑师 | Phoebe May |