Ivan Loyo

Ivan Loyo

Creative Director at Independent
墨西哥

概要

I began my professional career at BBDO Mexico before finishing university doing professional internships in the final art department. After finishing university I joined Y&R Mexico as Jr. Art Director where my career as a creative began.
He worked at Teran/TBWA, Olabuenaga Chemistry, McCann, Leo Burnett, Dentsu among other agencies, working for accounts such as: Bimbo (Marinela, Tía Rosa, Tortillinas, Milpa real), Danone, adidas, Land Rover, General Motors, GMC, Lala , Pedigree, GNP, Red Cola, Kinder (Kinder Surprise, Kinder Delice, Kinder Chocolate), Nextel, Milenio Diario, Alpura, Volaris, Starbucks, Kellogg's, Banamex, Daimler Chrysler, among others.

He won various awards at festivals such as: Effie Award, El Ojo de Iberoamérica, New York Festival, Circulo Creativo, El Angel de la Radio, Anáhuac Festival, Tótem Festival.

Jury at IAB Awards 2022.
Conference at the Tecnológico de Monterrey CCM "The relevance
of the brief in the success of an advertising campaign"

Positions

Director Creativo
Independent
墨西哥
February 2024 - March 2024 (1个月)
Lead creative groups that understand, respond to and engage with creativity and client needs. Creating, implementing, producing and monitoring all types of multimedia campaigns, worked hand in hand with strategists and planners, has been the environment in which I have developed my career and my achievements.
Integrate Creative Director
Ganem México
墨西哥
December 2022 - February 2024 (1年2个月)
Communication and advertising strategy and development for different brands
Accounts:
-Acura
- Honda cars: Civic, Pilot, Odyssey, Accord, City, CR-V, HR-V, BR-V, CR-V Hybrid
- Liomont: Analgen, Facidex, Sensibit, Tusigen and Conazole
- Sabormex: Legal Coffee, Golden Coffee
Integrate Group Creative Director
Dentsu México
墨西哥
November 2020 - December 2022 (2年1个月)
I led two creative teams to develop campaigns
integrated marketing· Promoting results· Marketing
performance · Digital marketing · Digital strategy.

Brands:
- Bimbo (Bimbo Global Race, I Feel Food, Verygüel),
- Red Cola,
- Afore Coppel,
- BanCoppel
- BEHR Pinturas (Mexico and Chile).
Creative Director
Mexico City, 墨西哥
April 2018 - November 2020 (2年7个月)
I led two creative teams to develop campaigns
integrated marketing· Promoting results· Marketing
performance · Digital marketing · Digital strategy.

Brands:
- GMC (General Motor Company),
- Kinder (Kinder Surprise, Kinder Delice, Kinder Chocolate, Kinder Bueno)
- Azteca de Oro
- Kellogg's (Zucaritas, Choco Crispis).
Associate Creative Director / Creative Director
McCann Mexico City / Vector B
墨西哥
April 2014 - March 2018 (3年11个月)
I led a creative team to develop integrated marketing campaigns· Results promotion· Performance marketing· Digital marketing· Digital strategy.

Brands:
- Marinela (Pigüinos, Canelitas, Barritas and Principe)
- Tía rosa
- Sanissimo
- Milpa Real
Associate Creative Director
PML (Proeza- Moller- Lebrija)
墨西哥
May 2012 - April 2014 (1年11个月)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Alpura
- Banamex
- Antad
- Ibero Meneses Foundation,
- Henkel
Associate Creative Director
Mexico D.F., 墨西哥
November 2011 - March 2012 (4个月)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Coorslight
- Milenio Diario
- Suburbia
- General Motors.
Art Director Sr. / Associate Creative Director
Mexico, 墨西哥
August 2007 - November 2011 (4年3个月)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Adidas (The Mexican Futbol selection, Tigres UNAL, Adidas Originals),
- GNP
- Profuturo
- Apple
- Bancomext
- Perfec fit
- Pedigree
- Fundación
- Teletón
- Volaris
- Un Kilo de Ayuda
- Starbucks
- Nextel
- Sport City
Art Director Jr.
Mexico City, 墨西哥
April 2005 - September 2007 (2年5个月)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Land Rover
- Danone (Vitalinea, Activia, Danup, Danet),
- Phillip Morris (Faros y Delicados)
- Avon.
Trainne / Art Director Jr.
Mexico City, 墨西哥
February 2004 - August 2005 (1年6个月)
I started my work experience in the final art department
a year before finishing my university studies.

Brands:
- Mercedes Benz
- Mitsubishi Motors
- Dodge
- Chysleir

Education

communication Sciences

Other professional activities

Tecnológico de Monterrey CCM

Speaking
Conference at the Tecnológico de Monterrey CCM "The relevance of the brief in the success of an advertising campaign"

PHNX 2024

Awards Jury Member

Similar Talent

Christian Vouhé
Creative Director
Publicis Conseil, Paris
Ghislain de Villoutreys
Creative director
Wunderman Thompson
Hakim BERBOUR
Creative Director
icekim.com
Emiliano Trierveiler
Creative Director
72andSunny
Tom Berth
Creative Director
Publicis Brussels
Alexis Benoit
Creative Director
Ogilvy Paris
Asif Amin Tibet Baqual
Creative Director
BlackSheep.Works
Philippe Lesesvre
Creative Director
THE GOOD COMPANY

Create a free Talent profile and become a member of AdForum

Get Started