Fundación PKU - "Board - PKU"

VMLY&R Health

VMLY&R Health Madrid, 西班牙

1056

该广告属于ACT Responsible项目展品

品牌: Fundación PKU
国家: 西班牙

广告主: Fundación PKU

标题	Board - PKU
广告公司	VMLY&R Health
广告战役	The most unfair diet
广告主	Fundación PKU
品牌	Fundación PKU
首次发布日期	2023 / 3
行业领域	疾病认知、救助机构
广告口号	Trapped in the most unfair diet
剧情简介	Phenylketonuria, most known as PKU, is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, or egg, must be eaten in extremely small quantities and with a great precision. A milligram or down of food protein intake can cause irreversible brain damage and even death. But worst of all is that currently a biosensor device to measure blood’s protein level isn’t existing, so the Fundación PKU is soughing to raise funds to finance its design, development and commercialization, which would allow for a real-time monitoring of blood protein levels. Only with this device we would be able to guarantee that PKU patients eat in a safe, non-hazardous manner.
哲学	With this graphic and detailed illustration campaign carried out by the renowned illustrator Roberto Junaka, we want to raise awareness on the unfair reality of these people in a simple, direct, and visually attractive way: showing patients trapped in their own diet foods.
媒体类别	Billboard
集团创意总监	João Jackel
美术指导	Raúl López
美术指导	Rodrigo Cabello
文案	César Pérez
创意总监	Leo Rincón
文案	Catalina Segura
文案	Heather Hamilton
Graphic Designer	Lucía de Pablos
Chief Creative Director	Natxo Díaz
插图	Jun Nakashima
文案	Natxo Díaz
Creative / Art Direction	Leo Rincón
Creative / Art Direction	João Jackel
Junior Art Director	Jero Rincón