Nicola Weiss
Marketing Director at Perfetti Van Melle
标题More to Explore 1
广告公司
广告战役 More to Explore
广告主 Perfetti Van Melle
品牌 Chupa Chups
首次发布日期 2022 / 5
行业领域 糖果
哲学 The new Chupa Chups XXL print campaign from Serviceplan Group is out of this world

‘More to Explore’, a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste.

The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok.

And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors – Cola, Apple, Strawberry and Tutti Frutti – open up imaginative new worlds, ready to be discovered.
媒体类别 平面
首席创意官
Global Head of Art
美术指导
Managing Partner
摄影
Marketing Director

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