Old Mout - "Old Mout 1"

St. Luke’s Communications

St. Luke’s Communications London, 英国

1229

品牌: Old Mout
国家: 英国

广告主: Heineken

标题	Old Mout 1
广告公司	St. Luke’s Communications
广告战役	Old Mout
广告主	Heineken
品牌	Old Mout
首次发布日期	2022 / 7
行业领域	啤酒，苹果酒
剧情简介	The playful campaign, featuring the adventurous Kiwi, launches the new Strawberry & Apple flavour and adds to the Alcohol-Free range with a Pineapple & Raspberry flavour. The number one exotic flavour cider brand has also launched limited edition WWF packs with 50p from each pack going to support the work of WWF. Not only will this raise awareness for the partnership but allow consumers to learn more about the work of WWF, allowing consumers to make a positive impact on their lifestyle choices.
哲学	Old Mout has launched its biggest ever campaign with long term partners WWF, celebrating four years of partnership and is on a mission to become the most sustainable cider in the category. The latest campaign, running on TV, Social channels, and is supported by an impressive out-of-home takeover at Waterloo station, which shows Old Mout is the only choice when seeking a cider with an exotic flavour range and a taste for doing good. To activate the campaign, Old Mout has partnered with Creative Agency St Luke’s developing bespoke creative to showcase the exotic flavour range demonstrating how Old Mout’s partnership with WWF is helping to protect habitats all over the world. The four year old partnership has already helped support the protection of 500,000 acres of natural habitat around the world.
媒体类别	户外广告
长度	20 seconds
广告经理	Rachel Holms
广告经理	Max Tweddle
广告经理	Tara Phillips
创意合伙人	Julian Vizard
创意团队	Rhianna Travers
创意团队	Leah Winson
Senior Strategist	Tara Ellis
Business Director	Lara Poole
客户总监	Lucy Yeates
客户经理	Sam Everett
Creative Producer	Christine Sibthorp
设计师	Vanisha Mistry
媒介公司	Dentsu Red Star