Gabriel Arosemena
Creative Director at Verbo
panama, 巴拿马
标题Are you okay?
标题 (原始语言)¿estás bien?
广告公司
广告战役 Are you okay?
广告主 Fundación Relaciones Sanas
品牌 Fundación Relaciones Sanas
首次发布日期 2021 / 6
行业领域 疾病认知、救助机构
广告口号 Una pregunta tan sencilla; en el momento adecuado, puede salvar una vida.
剧情简介 In Panama, every 3 days a person commits suicide and the majority are men. A different look at a topic that nobody is talking about in Panama. Proposing as a strategy not to speak to the person who has the problem, but to those around him, inviting them to have real conversations to direct the person who suffers to "open an escape valve" through active listening. The current situation has brought situations with great emotional load from loss of job, of a loved one, financial problems, illnesses, uncertainty among others and in many cases combining several situations at the same time; causing unmanageable mental breakdown, which is why mental health should be the priority right now.
媒体类别 互动
长度
创意总监
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