| Brief | Fraces’ Story is one of four resident films produced for national TVC, digital distribution, and OOH. For this spot, it was essential for us to capture LDK’s target audience: single independent women. We wanted the audience to relate and connect with the character the story – a thematic component that was developed at the center of this production. Our team worked directly with each resident to understand their personal history, interests, and involvement in the community – shaping the narrative of each film to their personal story. Personal 8mm home movies from as far back as the 1950’s was gathered from the resident and carefully weaved into her film, providing the viewer with an intimate look into her past. The film includes personal anecdotes and candid moments, which allowed for a level of authenticity that brought her story to life. |