UN Women - "Echo of help"

Grey Germany GmbH

Grey Germany GmbH Düsseldorf, 德国

2547

该广告属于ACT Responsible项目展品

品牌: UN Women
国家: 德国

广告主: United Nations Women

标题	Echo of help
广告公司	Grey Germany GmbH
广告战役	Echo of help
广告主	United Nations Women
品牌	UN Women
Posted	3月 2019
行业领域	反对家暴、性虐待
剧情简介	Domestic violence happens behind closed doors. Behind thick walls. Beyond the public. Most victims are women who are trapped in their own homes. Nobody can hear them and call for help. But Amazon could change that – with its ever-listening voice assistant Echo. Yet, Echo only reacts to certain wake words and is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence.
问题	One of the biggest threats women face today lives under their own roof: Almost 109,000 women were victims of domestic violence in Germany at the last census. 146 died. That’s one woman every three days. When their home becomes a dangerous trap, nobody listens. Except for voice assistants like Amazon Echo featuring Alexa. But for some reason Echo is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence. UN Women Germany wanted to change that.
结果	Our Idea: Echo of Help – the first voice assistant that reacts to domestic violence. The device responds invisibly to a custom code word and sends an individual silent alert to predefined contacts. However, Echo of Help is just a prototype. A proof of how useful its extension is. And above all, an appeal to Amazon to implement the features into its own products to fight against domestic violence.
媒体类别	影视
长度	110 seconds
更多信息	https://www.lovethework.com/entries/508767
后期制作	Hogarth Worldwide
首席创意官	Fabian Kirner
Digital Creative Director	Marco Littges
文案	Peer Hepp
数字艺术指导	Alper Yazar
美术指导	Kaj Gebhardt
数字艺术指导	Johannes Peltzer
技术总监	Martin Steinorth
数字艺术指导	Alexander Bertschat
项目经理	Jonas Rau
制作公司制片	Thorsten Vogel
Sound Designer	Boris Goltz
画外音	Melissa Loney