| 标题 | Did You Mean Whopper? |
| 广告公司 | Publicidad Comercial MullenLowe Guatemala |
| 广告战役 | Did you mean Whopper? |
| 广告主 | Burger King |
| 品牌 | Burger King |
| 首次发布日期 | 2021 / 5 |
| 产品 | Whopper |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
| 媒体类别 | 案例研究 |
| Brand Manager | Lourdes Safié |
| 执行创意总监 | Rodrigo Costas Ferreira |
| Digital Manager | Mario Limon |
| 创意总监 | Marielos Soch |
| 剪辑师 | Daniel Castro |
| 设计师 | Carlos Vásquez |
| 文案 | Daniela Archila |