| 标题 | True Connections |
| 广告公司 | Grey London |
| 广告战役 | Secure Net |
| 广告主 | Vodafone |
| 品牌 | Vodafone |
| 首次发布日期 | 2022 / 7 |
| 行业领域 | 电信服务 |
| 剧情简介 | The TV ad sees teenager Aidan navigating his way through the first day of school highlighting how daunting new experiences can be for teenagers. The ad shows different scenarios of him searching and being protected by Secure Net from malicious or inappropriate content on his devices. In the final scene, he looks to his phone for reassurance on the bus to school, innocently typing ‘How do I make a friend?’. Malicious links pop up and straight away Secure Net kicks in with a warning, blocking access. It ends with Aidan making a true connection with a new classmate. |
| 哲学 | Vodafone Ireland has collaborated with Grey London on a new multi-platform campaign for Secure Net, its new digital protection product. Secure Net uniquely works through Vodafone’s network, meaning it is available both inside the home on a fixed broadband connection for multiple devices, and outside on a connected device, helping ensure online time is spent safely. Vodafone’s Secure Net ATL campaign, made up of TVC, VOD, radio, retail, social and digital, will run across multiple channels for six weeks, highlighting to parents and individuals the opportunity to protect their families and themselves online. The campaign creative showcases Secure Net’s security and content features that help mitigate cyber-threats, improve security, and encourage families to explore the internet with confidence. It conveys two elements in its messaging, the product’s functionality, both its digital protection, parental controls and in-and-out-of-home capabilities, and the emotional element of how Secure Net offers parents peace of mind. Excitingly the script was picked up by highly renowned James Rouse who brought his impeccable casting instincts and copious experience of capturing authentic feeling moments to craft a highly emotional piece for TV in Ireland and a longer one for socials and YouTube. Rouse’s film will also be played in Cinemas across Ireland where viewers will experience their own urge to protect the boy from all and any harm. It is James Rouse's first project with Biscuit Filmworks. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 爱尔兰 |
| 制作公司 | Biscuit Filmworks UK |
| 音频后期制作 | Factory Studios |
| 广告经理 | Orla Nagle |
| 广告经理 | Niall Reynods |
| 广告经理 | Clare Cummins |
| Worldwide Chief Creative Officer | Javier Campopiano |
| President & Chief Creative Officer | Laura Jordan Bambach |
| 执行创意总监 | David Wigglesworth |
| 集团创意总监 | Pedro Rosa |
| 集团创意总监 | Roberto Kilciauskas |
| 创意总监 | Roberto Kilciauskas |
| 创意总监 | Murray Allan |
| 创意团队 | Flora German |
| 创意团队 | Shivani Patel |
| Chief Strategy Officer | Raquel Chicourel |
| Planner | Fiona Keyte |
| Planner | Thomas Bunnell |
| Managing Partner | Nathan Gainford |
| Group Business Director | Ayesha Datoo |
| 客户总监 | Genevieve Jayasekera |
| 客户经理 | Clyde Hurst |
| 客户经理 | Natasha Meisel |
| 广告公司执行制片 | Nazneen Read |
| Senior Producer | Caroline Connor |
| Senior Producer | Lucy Edwards |
| Assistant Producer | Alex Alcock-Fletcher |
| 导演 | James Rouse |
| 制片 | Benji Howell |
| Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
| Head of Production | Polly Du Plessis |
| 制作经理 | Orla Bleahen |
| 制作设计师 | Sarah Kingston |
| 摄影指导 | Mark Wolff |
| Post-production Producer | Ellie McNaughton |
| 剪辑公司 | Untold Studios |
| 剪辑师 | Bill Smedley |
| Colorist | Julian Alary |
| VFX Artist | Tom Moreland |
| Executive Post Producer | Tomek Zietkiewicz |
| MUSIC Artist | Chris White |
| 音乐作曲家 | Joshua Gibbard |
| Lead Sound Engineer | Anthony Moore |
| Sound Engineer | James Utting |
| Sound Engineer | Josh Campbell |
| Post Sound Producer | Beth Massey |
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