标题 | Crime Boss |
广告公司 | David&Goliath |
广告战役 | Hear Like They Do |
广告主 | VIZIO Inc. |
品牌 | VIZIO Sound Bars |
Posted | 11月 2021 |
行业领域 | 家用电器和视听产品 |
剧情简介 | When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favorite entertainment the way they do? That’s the premise of a new advertising campaign for VIZIO Sound Bars — the perfect companion to VIZIO Smart TVs and the #1-selling sound bars in the U.S. — featuring man’s best friend. In “Hear Like They Do,” David&Goliath’s latest creative campaign for VIZIO, we get a glimpse into the lives of three very different, almost human, dogs, captivated by the immersive sound quality of VIZIO’s Sound Bars as they sit and stay in for a night of television. “We wanted to demonstrate VIZIO’s premium TV sound bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, Chief Creative Officer, of David&Goliath. “We decided to turn to the experts in sound. And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.” |
媒体类别 | 互动 |
长度 | |
Founder and Creative Chairman | David Angelo |
President | Yumi Prentice |
首席创意官 | Ben Purcell |
Group Creative Director, Copy | Courtney Pulver |
Group Creative Director, Art | Rob Casillas |
ACD / Copywriter | Chris Davis |
ACD / Art Director | Evan Bross |
Managing Director, Broadcast Production | Paul Albanese |
Sr. Broadcast Producer | Brandon Kusher |
Executive Art Producer | Cara Nieto |
Associate Integrated Producer | Abigail Grinberg |
Sr. Digital Designer | Meagan Steinkamp |
Group Comms Director | Jeff Cannata |
Managing Director | Jamie Simms |
客户主管 | Shane Centkowski |
Associate Director of Business Affairs | Yenia Paez |
Senior Project Manager | Donna Alexander |
Editorial house | Spinach LA |
后期制作 | Nicole Haws |
执行制片 | Jonathan Carpio |
Managing Director | Adam Bright |
剪辑师 | Juan-Pablo Digenio |
Photography Production Company | Ripsaw |
摄影师 | Shawn Michienzi |
Retoucher | Brad Palm |
Post Production/VFX | JAMM VFX |
VFX Supervisor/Lead Compositor | Jake Montgomery |
VFX Supervisor/Lead CG | Andy Boyd |
Flame Artist | Lisa Kim |
Flame Artist | Graziella Gandolfi |
Lead CG Artist | Anthony Thomas |
Lead CG Artist | Brian Burke |
Production Coordinator | Jon Lazar |
Senior Producer | Ashley Greyson |
执行制片 | Asher Edwards |
音频 | Margarita Mix |
Sound Designer/Mixer | Nathan Dubin |
Executive Producers | Whitney Morris |
Executive Producers | Paula Arnett |
Operations Manager | Brian Frank |
Vizio CEO | William Wang |
VP Marketing Communications | Jodie McAfee |
Senior Creative Director | Joey Neal |
Director, Performance Marketing | Cody Browne |