| 标题 | Baby Driver |
| 广告公司 | McCann London |
| 广告战役 | Mechanic Mindset |
| 广告主 | eBay |
| 品牌 | eBay |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 网上拍卖 |
| 哲学 | It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| Chief Marketing Officer (CMO) | Eve Williams |
| 广告经理 | Alex Allcott |
| 广告经理 | Ellis Hourshid |
| 广告经理 | Shannon Macleod |
| 首席创意官 | Laurence Thomson |
| 首席创意官 | Rob Doubal |
| Chief Strategy Officer | Theo Izzard-Brown |
| 创意总监 | Rob Webster |
| 创意总监 | Alexei Berwitz |
| Senior Creative | Richard Morgan |
| Senior Creative | Christopher Mckee |
| Global Business Lead | Sailesh Jani |
| Managing Partner | Anna Crabtree |
| Business Director | Oscar Flintoft |
| 客户总监 | Charlie Pullan |
| Strategy Director | JJ Bender |
| Strategy Director | Natalie Lau |
| Project Director | Nicole Robinson-Spaude |
| Project Director | Hannah Graff |
| 项目经理 | Jessica Dee |
| Account Associate | Sasha Semple |
| Head of Design | Lisa Carrana |
| 设计师 | Harley-Jo Avery |
| 设计师 | Matt Manlove |
| 媒介公司 | MediaCom |
| 制作公司 | Craft London |
| Head of Integrated Production | Sophie Chapman-Andrews |
| 执行制片 | Alec Christie |
| Senior Producer | Rebecca Wilford |
| 制片 | Chloe Brown |
| Production Assistant | Sonia Amini |
| Implementation Director | Sandra Perrier-Faucher |
| Implementation Manager | Barbara Puddu |
| Senior Print Producer | Liam White |
| Integrated Producer | Mandeep Kalsi |
| Retoucher | Rupert King |
| Retoucher | Bill Greenwood |
| Artworker | Andy Lupton |
| Creative Researcher | Carly Lindon-Forrester |
| 摄影指导 | Pieter Snyman |
| 导演 | Josh Cohen |
| 制作经理 | Jo Fogarty |
| Assistant Director | Chris Malin |
| 美术指导 | Elizabeth El-Kadhi |
| Casting | Garrett Casting |
| 剪辑师 | Matt Dollings |
| 剪辑师 | Sabina Dallu |
| Head of Post Production | Pedro Pinto |
| Post-production Producer | Rory Mills |
| VFX/Post Production | Craft London |
| VFX Lead | Thomas Castellani |
| Colorist | Alex Gregory |
| 着色 | No.8 |
| Color Producer | Claire Cullen |
| Sound Mix and Design | Brother Film Co |
| Executive Sound Producer | Hugo Ellingham |
| Sound Designer | Patrick Lee |
| Sound Producer | Georgiana Clark |
More Work
SEE ALLPatience - Wesley Joseph
- 品牌:
- Wesley Joseph
- 广告公司:
- Stink Films
Buffered
- 品牌:
- eBay
- 广告公司:
- McCann London
Mechanic Mindset
- 品牌:
- eBay
- 广告公司:
- McCann London