| 标题 | Potholes |
| Brief | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
| 广告公司 | TRUTH. |
| 广告战役 | Potholes |
| 广告主 | Blue Yellow |
| 品牌 | Blue Yellow |
| 首次发布日期 | 2023 / 5 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
| 媒体类别 | 案例研究 |
| Strategist | Tomas Bartninkas |
| 文案 | Nerijus Graužas |
| Designer | Gabrielė Mišeikytė |
| Designer | Povilas Kankalis |
| 客户经理 | Vaiva Savickė |
| 制作经理 | Tomas Griežė |