Lucas Machwitz
Copywriter at www.lucasmachwitz.com
德国
What the hell is rail freight doing at a rock festival? What DB Cargo does everywhere: deliver goods in a climate-friendly way. We have delivered the right campaign for this. Because both have an important connection: heavy metal.

A death metal band growled a completely incomprehensible message in a music video-like spot. To make it unmistakably clear, we subtitled the whole thing.

Interesting finding: the aggressive screaming has a very friendly and comprehensible content. After all, freight traffic is good for the environment and therefore also good for the festival

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