Ecosystem - "THE SECOND FAMILY"

DENTSU CREATIVE

DENTSU CREATIVE Paris, 法国

奖项

2217

品牌: Ecosystem
国家: 法国

广告主: ecosystem

标题	THE SECOND FAMILY
广告公司	DENTSU CREATIVE
广告战役	Reparing and Re-using
广告主	ecosystem
品牌	Ecosystem
Posted	11月 2021
行业领域	公共安全、保健及卫生
剧情简介	ecosystem is a classic recycling player, but it also acts to give a second life to electrical and electronic equipment: a real societal, environmental, and economic stake. This is the 2nd ecosystem campaign issue in the continuity of “A True Story”.Repairing, re-using are at the heart of the message to encourage the reflex action: entrust unused electrical and electronic appliances to ecosystem which will take them in charge in a secure, reliable way.We follow the adventure of a fridge that moves from one family to another, after having been through the hands of ecosystem. It shows that the same item can have several lives.A camera is attached to an old fridge to show what really happens once it leaves the first home. A realistic and rhythmic journey to its new life.Every year, ecosystem refurbishes +/-600,000 electrical and electronic appliances, to avoid extraction of natural resources to manufacture new equipment.
问题	ecosystem is a non-profit eco-organisation that organises the collection, reuse, repair, de-pollution and recycling of WEEE for households and professionals (Waste Electrical and Electronic Equipment) and light bulbs.
媒体类别	影视
广告经理	Nathalie Yserd
广告经理	Claire Lemarchand
广告经理	Donatien Drilhon
Managing Director	Nathael Duboc
执行创意总监	Sébastien Zanini
美术指导	Rudy Bamberg
文案	Marc Sinègre
战略企划	Alexandra Servant-Rony
战略企划	Alexandra Em
客户总监	Olivia Pioch
项目经理	Adeline Benatier
Head of Production	Lola Brossollet
广告公司制片	Diane de Bretteville
制作	CONTROL FILM
导演	Frederic de Pontcharra
制作公司制片	Hervé Dommange
Head of Production	Gabriel Chaussende
音效设计公司	OCTOPUS PRODUCTION
制作公司制片	Claire Paillot
音乐作曲家	All Goor Folk