| 标题 | ¡Marte! For Another Planet |
| 广告公司 | Le Pub |
| 广告战役 | ¡Marte! For Another Planet |
| 广告主 | Lavazza |
| 品牌 | Lavazza |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 哲学 | Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet: the brand-new coffee product hat grows on Mars. It doesn't exist yet, but its name plays on Lavazza’s product range called ¡Tierra! as a fun feature to raise awareness about the importance of taking care of our planet. The Earth Day stunt includes a video presenting the product with the aim of highlighting Lavazza's commitment to teaching coffee producers how to breed coffee through sustainable farming practices and protect the only planet on which it grows: the Earth. The digital activation takes viewers on a journey to Mars and features red beans that look as if they could have been grown in a Martian environment. Just when you think that ¡Marte! could be real, the video reveals that it’s not yet possible. The new campaign, through suspense and irony, reaffirms that Lavazza supports coffee farmers by fostering good agricultural practices to counter the effects of climate change, so that hopefully they won't have to grow coffee on Mars any time soon. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| Global CEO/CCO | Bruno Bertelli |
| 首席创意官 | Cristiana Boccassini |
| 首席创意官 | Francesco Poletti |
| 执行创意总监 | Domenico Manno |
| 创意总监 | Nicoletta Zanterino |
| 创意总监 | Cinzia Caccia |
| Senior Art Director | Santi Urso |
| Senior Copywriter | Christopher Penman |
| Global Head of Content & Social | Valentina Salaro |
| Senior Content Manager | Vincenzo Di Carlo |
| Client Services Director | Alessandra Sabbione |
| 客户总监 | Mariona Valls Setó |
| Head of Production | Anna Sica |
| 广告公司制片 | Chiara Agresta |
| Senior Strategic Planner | Alex Moore |
| 制作公司 | 360FX Table Top Studio |
| 导演 | Andrea Marini |
| 摄影指导 | Emanuele Zarlenga |
| 执行制片 | Antonella Scoliero |
| 制片 | Gabriele Giudici |
| 制片 | Monica Zobbi |
| 剪辑师 | Giulia Peruzzotti |
| Colorist | Orash Rahnema |
| 后期制作 | Iggy Post |
| 音乐 | Daniele De Virgilio |
| 音频后期制作 | Operà Music |
| Production Advisor | The Producer International |
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