标题 | Canyon |
广告公司 | Agencia Vena |
广告战役 | Destinations without Destiny |
广告主 | We can be Heroes |
品牌 | We can be Heroes |
首次发布日期 | 2024 / 2 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | The Amazon River, Titicaca Lake, Gocta Falls: there are hundreds of natural wonders that exist in our country and throughout the planet. But have you ever stopped to think what would happen if these places ran out of water? How would our irresponsibility and carelessness affect these places? Unfortunately, we are already seeing signs of this: forest fires in Chile, loss of water levels in Peru, snowfalls that are now just memories. We cannot allow this situation to continue. The time to act is now. This is the essence of our “Destinations without Destiny" campaign, a reimagining of what these famous natural destinations would be like and what names they would have if our negligence altered their 'destiny' irreversibly. All this with the purpose of raising awareness and opening people's eyes. If we want to preserve these wonders as we know them, we must stop polluting. |
媒体类别 | 平面 |
创意总监 | Dennis Kuoman |
创意总监 | Jose Luis Leon |
Creative Art Director | Jose Luis Leon |
文案 | Sergio Torres |