Head of Production
at
Brazilian Unit
| 标题 | Loving Touch |
| 广告公司 | Publicis One Touch |
| 广告战役 | Loving Touch |
| 广告主 | Beiersdorf AG |
| 品牌 | Nivea |
| 首次发布日期 | 2022 |
| 行业领域 | 护肤产品 |
| 剧情简介 | NIVEA believes in the power of human touch and our LOVING TOUCH kit allowed us to replicate a parent's vital skin-to-skin contact for preterm babies isolated in hospital incubators. Our primary target market is hospitals globally, pro bono, for use in preterm wards by nurses who need very little instructions in its use. Our secondary target market, globally, is parents and young families aged 18-45. To bring NIVEA's #CareForHumanTouch initiative to life, we created social and digital content showcasing how the LOVING TOUCH helped the parents of a preterm baby at Hospital Sao Paulo during our trial. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Brazilian Unit |
| 音效制作 | DaHouse |
| Global Executive Creative Director | Axel Grimald |
| 联合创意总监 | Fernanda Roedel |
| 联合创意总监 | Thiago Di Gregorio |
| 联合创意总监 | Guilherme Nesti |
| 联合创意总监 | Rodrigo Stroisch |
| Chief Strategy Officer | Tanya Dernaika |
| Executive Director Social and PR | Kim Piquet |
| Strategy Director | Marissa Moody |
| Global Business Lead | Lucia Lafuenti |
| Account Management | Marjorie Gentina |
| 客户总监 | Elodie Straub |
| Business Director | Plinio Campos |
| Business Executive | Pietra Raya |
| 项目经理 | Denise Kotsubo |
| 项目经理 | Vanshika Sharma |
| Head of Production | Giacomo Pandolfini |
| Senior Producer | Alexa Geiger |
| 导演 | Marten Mochel |
| CGI | Victor Portella |
| 剪辑师 | Annett Kiener |
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- 品牌:
- Nivea
- 广告公司:
- Publicis One Touch
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- 品牌:
- Nivea
- 广告公司:
- Publicis One Touch