Samira Rafi
Creative Director at Boomerang
Casablanca, 摩洛哥
标题Raffaello's La Fornarina
广告公司
广告战役 The Renaissance of Hope
广告主 Boomerang
品牌 Boomerang
首次发布日期 2023 / 10
行业领域 疾病认知、救助机构
剧情简介 To raise awareness about breast cancer diagnosis, , we are introducing a compelling campaign titled "The Renaissance of Hope" The concept draws inspiration from timeless masterpieces of the Renaissance era, including renowned artworks like Leonardo Da Vinci's Mona Lisa, Gabrielle d'Estrées, and Raffaello's "La Fornarina" Our approach involves delicately and artfully transforming these iconic pieces to portray women engaging in self-examination by touching their own breasts. This subtle yet profound modification serves as a powerful symbol, emphasizing the critical significance of self-examination and early diagnosis in the fight against breast cancer.
媒体类别 平面
创意总监
美术指导
美术指导
文案

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