| 标题 | Movember |
| 广告公司 | Publicis Sport |
| 广告战役 | In Safe Hands |
| 广告主 | AXA and Liverpool FC |
| 品牌 | AXA and Liverpool FC |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 保险 |
| 哲学 | AXA and Liverpool FC launch the second installment of ‘In Safe Hands’, a campaign focusing on early cancer detection and self-examination The Official Training Partner of Liverpool FC releases a tutorial video about testicular cancer self-examination featuring one of the safest pairs of hands at the club: goalkeeper Alisson Becker. AXA, the Official Training Partner of Liverpool FC, together with its agency Publicis Sport have released the second episode of their ‘In Safe Hands’ campaign, aired on AXA and Liverpool FC social media platforms. The first instalment focused on breast cancer and was released in October, which is known globally as breast cancer awareness month. Starring Liverpool FC goalkeepers, Alisson Becker and Rylee Foster, the content also featured some specially designed footballs for the purpose of this content to demonstrate how three simple self-examination gestures can help save people’s lives. The second episode aims to help raise awareness of early cancer detection and features Liverpool FC goalkeeper Alisson Becker outlining a set of self-examination tutorials to help people discover testicular cancer at its very earliest stage. The content as a strong narrative highlighted by a powerful Liverpool FC fan story. Ian, a Liverpool FC fan and testicular cancer survivor, shares his inspirational story, reminding everyone how important it is to perform testicular self-examination. Research shows that if cancer is detected early enough, the survival rate rises to 99% within the first 5 years of recovery. |
| 媒体类别 | 互动 |
| 长度 | |
| Soundtrack | Ever Since ·" The Morning sun" |
| 广告经理 | Virginie Berçot |
| 广告经理 | Charly Krebs |
| 广告经理 | Maxence Pelé |
| 广告经理 | Gaetan Ternes |
| 广告经理 | Alastair Henderson |
| 广告经理 | Louisa Buchanan |
| Chief Medical Officer | Magali Bozon |
| Global Strategic Planner | Antoine Collignon |
| Global Client Leader | Guillaume Cossou |
| Executive Director | Paul Chassis |
| 首席创意官 | Alexander Chabot |
| Creative Director/ art director | Steven Millechamps |
| 文案 | Noé Delgado |
| 客户经理 | Clemence Bantegnies |
| Assistant Account Executive | Aditya Chandra Kumar |
| Agency | Publicis Sport & Entertainment UK |
| Business Director | Charlie Walters |
| Senior Manager | Ryan Boulton |
| 制作公司 | Prodigious |
| 导演 | Eric Meng |
| 制片 | Augustin Gregoire |
| Line Producer | Olivier Grosman |
| Production Service Company | 4shoots.tv |
| 后期制作 | Prodigious |
| Post-production Producer | Julien Berger |
| Post-production Producer | Julien Leroy |
| 剪辑师 | Philippe Quere |
| 剪辑师 | Romain Bertrand |
| 剪辑师 | Mike Giacovazzo |
| 剪辑师 | Lionel Kpeteme |
| 剪辑师 | Pierre-Louis Planeix |
| Colorist | Boubacar Konate |
| Audio Post Producer | Martin Herail |
| Audio Post Producer | Agathe Rudler |
| Post Production Assistant | Edgar Louet |
| Post Production Assistant | Sarah Simon |
| 音乐作曲家 | Ashley Clark |
| Music Publishing / Music Library | Montgomery Records |
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