| 标题 | The Secret is Experience-3 |
| 广告公司 |
McCann San José
|
| 广告战役 |
The Secret is Experience
|
| 广告主 |
McCann San José, Costa Rica
|
| 品牌 |
KFC
|
| 首次发布日期 |
2021 / 3
|
| 行业领域 | 食品
|
| 广告口号 | The Secret is Experience |
| 剧情简介 | In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do. |
| 哲学 | We believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do. |
| 问题
| In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. |
| 媒体类别 |
平面
|
| Creative Copywiter |
Diana Kuhlmann
|
| Creative Copywriter |
Kimbo Kevin Brenes
|
| CCO |
Huelander Escalante
|
| Designer |
Andy Mejías
|
