| 标题 | Hemopics |
| 广告公司 | Mullen Lowe |
| 广告战役 | Hemopics |
| 广告主 | Hemorio |
| 品牌 | Hemorio |
| 首次发布日期 | 2015 / 11 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | In order to receive more blood donations to Hemorio during the National Volunteer Blood Donor Week, which takes place from 23rd to 27th November, it was created the “Hemopics” – a photo mobile app that applies a filter into the images according to the proportion of blood supplying at Hemorio. Through the app, when users take a picture, it will appear the level of blood supplying, encouraging all of their followers to participate by sharing photos on their social network. |
| 媒体类别 | 案例研究 |
| 创意总监 | Eduardo Salles |
| 美术指导 | Felipe Paganoti |
| General Creative Director | José Borghi |
| 制片 | Mundo da Lua |
| 文案 | Carolina Avena |
| 文案 | Eduardo Salles |
| 导演 | Décio Savelli |
| 音效 | Studio Nova Onda |
| Art Buyer | Leonardo Lino |
| Images | Istockphoto |
| Interactive Content Producer | Actiolab |
| 数字项目经理 | Luis Alves |
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