Steven Hartmann
文案 at Serviceplan Group
Munich, 德国
标题The Visible Net (behind-the-scenes)
广告公司
广告战役 The Visible Net
广告主 O2 - Telefónica Germany Gmbh & Co.
品牌 Telefónica Germany / o2 Deutschland
首次发布日期 2021 / 12
行业领域 电信服务
哲学 To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
媒体类别 Web Film
长度
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
Managing Partner
Managing Partner
Managing Partner
Client Services Director
客户经理
客户经理
创意总监
美术指导
创意总监
文案
文案
美术指导
美术指导
文案
美术指导
制作公司
Creative Agency Serviceplan Bubble

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