标题 | The Visible Net (behind-the-scenes) |
广告公司 | Serviceplan Group |
广告战役 | The Visible Net |
广告主 | O2 - Telefónica Germany Gmbh & Co. |
品牌 | Telefónica Germany / o2 Deutschland |
首次发布日期 | 2021 / 12 |
行业领域 | 电信服务 |
哲学 | To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar. |
媒体类别 | Web Film |
长度 | |
广告经理 | Wolfgang Metze |
广告经理 | Michael Falkensteiner |
广告经理 | Brigitte Giels |
广告经理 | Nikolaus Lemli |
广告经理 | Stefanie Welter |
广告经理 | Rafael Binczyk |
广告经理 | Tobias Jacob |
广告经理 | Nadine Zich |
广告经理 | Franziska Günster |
广告经理 | Sami Abubaker |
Managing Partner | Lars Holling |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Client Services Director | Saskia Kroschewski |
客户经理 | Benedikt Bermel |
客户经理 | Anna-Lena Munsch |
创意总监 | Pavel Bondarenko |
美术指导 | Pavel Bondarenko |
创意总监 | Daniel Steller |
文案 | Daniel Steller |
文案 | Martin Gillen |
美术指导 | Finnja Skornia |
美术指导 | Tudor Cucu |
文案 | Steven Hartmann |
美术指导 | Theresa Fechler |
制作公司 | BWGTBLD |
Creative Agency | Serviceplan Bubble |