| 标题 | #GGCdiscountGaming |
| 广告公司 | Digital Playas |
| 广告战役 | La Grosse Game #GGCdiscountGaming |
| 广告主 | Cdiscount.com |
| 品牌 | Cdiscount Gaming |
| 首次发布日期 | 2021 / 1 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | We created an online event with 3 top players of Call of Duty Warzone playiing on Twitch. Their communities gave them 5 challenges to realize live : if they succeed, their community win. This 100% organic campaign went viral. |
| 哲学 | - 3 top Call of Duty streamers playing live on Twitch - 5 challenges given by their community to realize live - No competition, just fun and chill |
| 问题 | Cdiscount is a well known French e-commerce platform but Cdiscount Gaming needed to boost its awareness to exist by itself. |
| 结果 | 3h of gaming, live Top 2 trending topic on Twitter France 10K unique Twitter users engaged 80K views on Twitch +2,5M people reached Without media investment |
| 媒体类别 | Branded Content |
| 长度 | |
| 更多信息 | https://digitalplayas.com/ |
| Head of Social Media | Robin DELÉPINE |
| Manager of Brand Content | Hugo Frenay |
| 美术指导 | Vincent Pounchou |
| Project Director | Vincent Hernandez |
| Community Manager | Benjamin Garnier |
| Community Manager | Emma Descamps |
| President/CEO | Elliot Brame |