| 标题 | Es Jose Time |
| 广告公司 | Alma |
| 广告战役 | Es Jose Time |
| 广告主 | Molson Coors |
| 品牌 | Miller Lite |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | As an all-American beer, Miller Lite struggled to stay relevant among U.S. Latinos. The brand wanted to develop a Latino-specific creative program that would spark an emotional connection with these consumers. There’s no better way to connect with Latinos than through music. To bring the campaign idea to life, we partnered with no other than the prince of Reggaeton himself— J Balvin. But instead of partnering with J Balvin when he’s being an award-winning artist, we partnered with him when he’s being José Álvaro Osorio Balvín, the person. The campaign launched by redesigning Miller Lite’s classic white can, using a collaborative design that featured J Balvin’s signature lightning bolt and neon aesthetic, combining both brands to be equally represented. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 广告经理 | Sofia Colucci |
| 广告经理 | Elizabeth Hitch |
| 广告经理 | Allison Wallin |
| 广告经理 | Catherine Pastiak |
| 广告经理 | Rachel Dickens |
| 首席创意官 | Alvar Suñol |
| President | Alvar Suñol |
| 执行创意总监 | Jorge Murillo |
| 执行创意总监 | Christian Liu |
| 联合创意总监 | Eddie Seglie |
| 文案 | Carla Urdaneta |
| 美术指导 | Gloria Martinez |
| Director of Production | Yeyo Marquez - VP |
| Group Business Director | Beatriz del Amo - VP |