Child Focus - "Call Glenn 3"

VML

VML Antwerp, 比利时

358

该广告属于ACT Responsible项目展品

品牌: Child Focus
国家: 比利时

广告主: Child Focus

标题	Call Glenn 3
广告公司	VML
广告战役	Call Glenn
广告主	Child Focus
品牌	Child Focus
首次发布日期	2023 / 11
行业领域	人权
剧情简介	More and more young people are becoming victims of 'exposing.' This is when their naked images are spread online without their consent. Glenn was one such victim. When he was 15, he took a nude with his mobile phone and sent it in confidence, only to find it on the internet. Shortly afterwards, Glenn took his own life. On 18 November, the European Day for the Protection of Children against Sexual Exploitation and Abuse, Wunderman Thompson Benelux and Child Focus reactivated his phone to better protect other minors online. But this time, it is to protect other young people from transgressive sexting and exposing. If you call Glenn today, you’ll be adding your name to a petition calling for better online protection for minors. Of course, when you call Glenn today, you won’t reach him. But you will hear him saying his name briefly when the phone goes to voicemail. You’ll then discover why he’s unavailable. To record this modified message, the original voicemail voice of Glenn’s provider was used. After sharing Glenn’s tragic story, you are asked not to leave just any message after the tone, but to say your first and last name to sign the petition. Besides the online videos featuring Belgian celebrities, a TV spot, radio spot, digital out of homes and an online campaign film were also made. Each time, Glenn’s mobile phone is the focus of attention. The website also features the emotional testimony of Glenn’s mother. Victims can find help there and report incidents of exposing or abusive images. Additionally, the number of missed calls to Glenn’s phone is also being tracked. That’s important because every missed call will be used to petition for better online protection for young people. In Belgium, at least 25,000 people need to sign a petition to become a valid part of the political agenda. This goal was achieved within a day after the campaign went live. And after just one week, already 37,000 people have contacted Glenn, and the calls for change continue to pour in. Child Focus will soon present Glenn’s phone to parliament, along with their demands for better online protection of minors.
媒体类别	Web Film
长度	52 seconds
首席创意官	Klaartje Galle
执行创意总监	Kasper Janssens
执行创意总监	Arjen Tarras
创意团队	Tomas Van Loon
创意团队	Patrick Vermeylen
Design Director	Jeffrey Uten
动作设计	Mikael Naudet
动作设计	Andreas de Ridder
动作设计	Karel Van Gucht
摄影师	Greg Smolders
制作公司	AKA De Mensen
执行制片	Eline Rousseau
制片	Rana Cools
摄影指导	Geert Verstraete
摄影指导	Lieven Bulckens