Child Focus Belgian Center for Missing and Sexually Exploited Children - "#CatsforKids 2"

VML

VML Antwerp, 比利时

4232

该广告属于ACT Responsible项目展品

品牌: Child Focus Belgian Center for Missing and Sexually Exploited Children
国家: 比利时

广告主: Child Focus

标题	#CatsforKids 2
广告公司	VML
广告战役	#CatsforKids
广告主	Child Focus
品牌	Child Focus Belgian Center for Missing and Sexually Exploited Children
首次发布日期	2020 / 11
行业领域	人权
广告口号	For every cat picture 78 images of child sexual abuse are shared.
剧情简介	Every day we find a reason to share cute cat pics but today - the European Day for the Protection of Children from Sexual Exploitation and Abuse - is the perfect time to explore your talents as a photographer. Your cat picture can help raise awareness of a grave injustice: online child sexual abuse. According to Child Focus’ and Wunderman Thompson’s calculations, some 243,000 cat pictures are posted on Instagram every single day. That is a whole lot and painfully little at the same time because the number of images of child sexual abuse being shared online is estimated at a shocking 19 million per day. In other words, cute cat pics are outnumbered 78 to 1. Sound incredible? That’s because the problem stays below the radar for the most part. Of course, images of child sexual abuse are not openly shared on Instagram. They are posted on the dark web, exchanged via WhatsApp, on forums, etc. This means the problem is simultaneously of colossal proportions yet nearly invisible. With cat pictures Child Focus has found an accessible way to bring this terrible injustice to the general public‘s attention. Several influencers have already weighed in by sharing a picture of their own cat with the striking message. The campaign also refers to the contact point stopchildporno.be. Child Focus asks anyone who comes across child sexual abuse images not to click away in a reflex but to report the images to the proper authorities.
媒体类别	社交媒体
创意总监	Manuel Ostyn
创意总监	Pieter Staes
创意团队	Kate Bellefroid
创意团队	Jolien Tuyteleers
Copywriting	Jérôme Van Den Broeck
Copywriting	Yves Donceel
客户总监	Tom Thijs
客户主管	Charlotte Feremans
广告公司制片	Amélie Van Campen
设计师	Christophe de Pelsemaker
设计师	Ynje Degraeve
动作设计	Mikael Naudet
PR	Valérie Rosiers
PR	Elke Janssens
PR	Annelies Schrevens
PR	Judith de Maeyer
PR	Sofie Verschaeren
DTP	Theo Hachtingius
Print Producer	Sofie Verschaeren