标题 | Hijacking the Masters |
广告公司 | Zulu Alpha Kilo |
广告战役 | Hijacking the Masters |
广告主 | Harry Rosen |
品牌 | Harry Rosen |
Posted | 11月 2022 |
行业领域 | 服装 |
剧情简介 | We hijacked the biggest event in golf, the Masters, by running ads during the Masters broadcast that looked and sounded identical to the real coverage. Except our ‘coverage’ focused purely on the players’ outfits. We also live tweeted the tournament, updating fans on the most important part of the action--the style. |
问题 | Harry Rosen is iconic in Canada for its formal menswear. The retailer needed Canadians to know about its new line of golf apparel. |
媒体类别 | 案例研究 |
首席创意官 | Zak Mroueh |
执行创意总监 | Wain Choi |
创意总监 | George Ault |
文案 | George Ault |
创意总监 | Jacob Gawrysiak |
美术指导 | Jacob Gawrysiak |
客户经理 | Jessica Hill |
客户经理 | Robyn Morrissey |
客户经理 | Cosmo Haskard |
客户经理 | Chris Rosario |
Planning Team | Heather Segal |
Planning Team | Cameron Fleming |
广告经理 | Trinh Tham |
广告经理 | Kristin Meier |
广告经理 | Tatiana Isaza |
广告经理 | Ben Kriz |
广告经理 | Zoë Innanen |
广告经理 | Paul Michel |
广告经理 | Christine Kwan |
制作公司 | Beach Lion |
制作公司制片 | Laura Nolasco |
创意总监 | Mike Nolasco |
后期制作 | Zulubot |
导演 | Mike Nolasco |
导演 | George Ault |
导演 | Jacob Gawrysiak |
Managing Director | Tom Evans |
Head of Production | Adam Palmer |
Video Editor | Max Lawlor |
Post Production Supervisor | Sarah Dayus |
剪辑师 | Felipe Chaparro |
Colorist | Felipe Chaparro |