| 标题 | My Own Story: Casa Dora |
| 标题 (原始语言) | Mi Propia Historia |
| 广告公司 | Paradais DDB |
| 广告战役 | My Own Story |
| 广告主 | El Universo |
| 品牌 | El Universo |
| 首次发布日期 | 2020 / 9 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | To get the message across, the newspaper investigated its oldest subscribers and the story of Dora Espinoza was chosen. She is in the early stages of the disease and reading is one of the main tools to slow its progress and keep her memory active. Thus, the newspaper launched an investigation of Dora's life and together with a team of journalists from the newspaper they produced a special personalized cover every day for a month, where every morning she received stories of her own life gathering memories from her own and her relatives and friends. |
| 哲学 | Encouraging and maintaining the habit of reading helps to preserve the activity and cognitive functions of people with alzheimer's. Based on this solid conclusion from the ACE Foundation - Barcelona Alzheimer Treatment & Research Center, El universo -the largest newspaper in Ecuador- and Paradais DDB jointly developed an action to promote reading, within the framework of World Alzheimer's Day this 21st of September. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 广告经理 | Melissa Uscocovich |
| 广告经理 | Jennifer Icaza |
| 执行创意总监 | Agustín Febres-Cordero |
| 创意总监 | Tyto Garces Custode |
| 创意团队 | Roberto Concha |
| 创意团队 | José Reinoso |
| 创意团队 | José Serrano |
| 美术指导 | Jonathan Muñoz |
| 美术指导 | Christian Contreras |
| 美术指导 | Michelle Mite |
| Graphics | Juan-Sebastián Riaño |
| Graphic Designer | Richard Montenegro |
| Graphic Designer | Carlos Lopez |
| 客户主管 | Viviana Auricchio |
| 客户主管 | Antonella Olivo |
| 客户主管 | Gabriela Vaca. |
| 制作公司 | Filmeikers |
| 音效 | Alto Estudio |