标题 | Wh4t3v3r_d00rs 1 |
广告公司 | DDB Praha |
广告战役 | Wh4t3v3r_d00rs |
广告主 | McDonald's |
品牌 | McDelivery |
首次发布日期 | 2020 / 2 |
行业领域 | 餐馆与快餐 |
剧情简介 | The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home. |
哲学 | The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home. |
问题 | When gamers play a game they spend hours immersed in this world. So much so that taking a break and going out to get food can seem impossible. So, McDonald’s created their first ever campaign strictly for gamers to promote their McDelivery service. Showing gamers that with McDelivery they’re Never AFK (Away From Keyboard). |
媒体类别 | 平面 |
Creative Lead | Darko Silajdzic |
首席创意官 | Radouane Hadj Moussa |
创意总监 | Gert Laubscher |
文案 | Simona Luteránová |
美术指导 | Chloé Vomscheid |
插图画家 | Tomáa Müller |
广告公司制片 | David Havel |
Business Director | Nikola Bochová |