Mercedes-Benz - "Giant Respect."

Preuss und Preuss

Preuss und Preuss Berlin, 德国

12201

品牌: Mercedes-Benz
国家: 德国

广告主: Daimler AG

标题	Giant Respect.
广告公司	Preuss und Preuss
广告战役	Giant Respect.
广告主	Daimler AG
品牌	Mercedes-Benz
首次发布日期	2021 / 8
产品	Mercedes Citan van
行业领域	其他汽车
哲学	In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
问题	The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign.
媒体类别	电视
长度	41 seconds
Managing Director	Nina Preuss
首席创意官	Michael Preuss
Client Services Director	Jana Huth
Strategist	Jens Wages
Strategist	Robert Meinert
创意总监	Maximilian Stengl
美术指导	Maximilian Stengl
创意总监	Oliver Flohrs
文案	Oliver Flohrs
美术指导	Melanie Specht
文案	Sebastian Flemmig
文案	Steffen Rollbühler
文案	Junior Account
广告公司制片	Sunna Pilz
制作	Czar.de (Berlin)
导演	Alexander Timmer
摄影指导	Ekkehart Pollack
制作公司制片	Jan Fincke
制作公司制片	Christian Brox
制作公司制片	Vincent Taeger
后期制作	Acht Frankfurt
Post production campaign	Bacon X
剪辑师	Alexander Jurkat
音乐	PlayDis!
音乐	Georg von Den Busche