标题 | Men in nursing |
标题 (原始语言) | Changing Perceptions of Nursing in the NHS |
广告公司 | MullenLowe UK |
广告战役 | We Are the NHS, We Are Nurses |
广告主 | NHS - National Health Service |
品牌 | NHS |
首次发布日期 | 2019 / 9 |
行业领域 | 医院、医疗机构和医疗服务 |
剧情简介 | An NHS study last year found only 1 in 10 nurses were men, and revealed a stigma surrounding the job, where men can be deterred due to a perceived link between nursing and femininity. This campaign sought to overcome this gender imbalance. With the NHS finding that there aren’t enough role models to challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS. It aired during the Rugby World Cup which meant we were able to reach our target male audience. |
媒体类别 | 电视 |
长度 | |
制作公司 | Somesuch |
执行创意总监 | Mark Elwood |
创意总监 | Hugh Todd |
创意总监 | Lovisa Silburn |
创意团队 | Jaspar McIver |
创意团队 | Zebedee Devey |
创意团队 | Daisy Bard |
创意团队 | Orla O’Connor |
创意团队 | Hannah Brown |
创意团队 | Zara Drake |
创意团队 | Craig Hunt |
创意团队 | James Humphries |