| 标题 | The Homecoming |
| 广告公司 | Leo Burnett Middle East & North Africa |
| 广告战役 | The Homecoming |
| 广告主 | Home Centre |
| 品牌 | Home Centre |
| 首次发布日期 | 2022 / 12 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | The film is a story about an Arab couple falling in love and the ups and downs that come in anyone's journey of falling in love. But this short film is not a film that's just about that couple falling in love with each other. It's also about them falling in love with an idea and a concept that is a major cultural and societal taboo in the Middle East region. Hence, no one and no brand has really talked about or endorsed it in the region. |
| 哲学 | Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. The film aims to break those taboos and misperceptions and it is THE film that has launched a region-wise initiative to help those parents who can't have children as well as those parents who have children but want to adopt and foster, feel inspired as well as enabled to adopt and foster. It's to let them know they should and that they can. |
| 媒体类别 | Web Film |
| 长度 | |
| Soundtrack | Can't Help Falling in Love |
| 更多信息 | https://thehomecoming.me |
| Chief Executive Officer (CEO) | Bassel Kakish |
| 首席创意官 | Kalpesh Patankar |
| Chief Strategy Officer | Tahaab Rais |
| Head of Production | Shereen Mostafa |
| 创意总监 | Kapil Bhimekar |
| 联合创意总监 | Farhan Siddiqui |
| Manager, Strategy & Insights | Anna Sadykova |
| 广告公司制片 | Judy Lamaa |
| Manager, Communications Consultancy | Maria Jabbour |
| Manager, Communications Consultancy | Nourhan El Geneidy |
| 制作公司 | Prodigious MEA |
| 导演 | Tahaab Rais |
| Story & Screeplay | Tahaab Rais |
| 摄影指导 | Aeyaz Hasn |
| Chief Executive Officer (CEO) | Sami Saleh |
| Director of Production Operations | Myriam Abi Wardeh |
| 执行制片 | Naji Bechara |
| 制作公司制片 | Marie-Noel Bou Haila |
| Assistant Director | Remy Haddad |
| Casting | Rita Gergess |
| 演员/名人 | Basmaa Baydoun |
| 演员/名人 | Elias Zayek |
| 美术指导 | Charbel Zgheib |
| Wardrobe | Michella Bteiche |
| Makeup artist | Jean-Pierre Ghosn |
| 制作经理 | Elie Deek |
| Focus Puller | Joseph Kfoury |
| Grip | Elie Eid |
| Runner | Hussein Dia |
| Location | Picture House Lebanon |
| 后期制作 | Optix |
| Post Production Supervisor | Nayla Chacra |
| 后期制作 | Megan Markel |
| 剪辑师 | Neda Zag |
| 剪辑师 | Cold-Cutz |
| Colorist | Karim Mira |
| Colorist | LZRD |
| 后期制作 | Eddy Farah |
| 歌手 | Alyssa Baker |
| 音乐 | Seppl Kretz |
| 音乐 | Gyo Kretz |
| 音乐 | Michael Bertoldini |
| 音乐 | Magma Music |
| Sound Engineer | Chris Atkins |
| Sound Engineer | Joe Dickinson |
| 广告经理 | Sameer Jain |
| 广告经理 | Siddarth Sivaprakash |
| 广告经理 | Atharv Ruparel |
| 广告经理 | Hassaan Khan |
| 广告经理 | Deviani Rao |
| 广告经理 | Abbas Nashrulla |
| 广告经理 | Minna Pauly |
| 广告经理 | Rinesha Nikam |
| 广告经理 | Kamila Walter |
| 广告经理 | Hala Domlog |
| 广告经理 | Allan Cablao |
| 广告经理 | Ronald Patricio |