| 标题 | LUCKATIONS 3 |
| 广告公司 | Sancho BBDO |
| 广告战役 | LUCKATIONS |
| 广告主 | Baloto Revancha |
| 品牌 | IGT - Baloto |
| 首次发布日期 | 2020 / 3 |
| 行业领域 | 博彩与赌博 |
| 广告口号 | ¡A un tiquete de tenerlo todo! |
| 剧情简介 | We use the six numbers of the geolocation coordinates in Google Maps, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots. |
| 哲学 | LUCKATIONS Giving luck its own place. We use the six numbers of the geolocation coordinates in Google Earth, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots. |
| 问题 | Bringing back the emotion to the game who makes billionaires in Colombia. |
| 结果 | The discovering The geographic coordinates of billionaires’ mansions around the world have 6 numbers, exactly the same 6 numbers people need to win our lotto. The idea We searched the most famous, luxurious and eccentric mansions of the world and tracked them down through Google Maps so we can show it to the people. Now, they can bet on the lotto not only for some digits, but for a real place in the world. |
| 媒体类别 | 报纸 |
| 市场 | 哥伦比亚 |
| 更多信息 | www.baloto.com |
| President | Carlos Felipe Arango |
| 首席创意官 | Mario Lagos |
| 首席创意官 | Sergio León |
| 首席创意官 | Hugo Corredor |
| 首席创意官 | Giovanni Martinez |
| 执行创意总监 | Diego For |
| 执行创意总监 | Nicolas Acosta |
| 创意总监 | Oscar Ramírez |
| 创意总监 | Emerson Martínez |
| 美术指导 | Emerson Martínez |
| 文案 | Steven León |
| 文案 | Javier Suarez |
| 美术指导 | José Hueras |
| 文案 | Fernanda Basto |
| 客户主管 | María Marmolejo |
| Marketing Manager | Laura Rodriguez |
More Work
SEE ALLLUCKATIONS 2
- 品牌:
- IGT - Baloto
- 广告公司:
- Sancho BBDO
Ice Cream Cakes
- 品牌:
- Baskin Robbins
- 广告公司:
- Ogilvy Colombia