| 标题 | Scary paperwork |
| 广告公司 |
Ogilvy Bangalore
|
| 广告战役 |
Scary paperwork
|
| 广告主 |
Acko General Insurance
|
| 品牌 |
Acko General Insurance
|
| 首次发布日期 |
2021 / 12
|
| 行业领域 | 保险
|
| 剧情简介 | Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance provider to the digitally-savvy youth.
|
| 哲学 | Acko, a new-age insurance company, wanted to communicate the advantage of using its services over traditional insurance provider to the digitally-savvy youth.
|
| 问题
| Insurance companies in India are known for the truckloads of paperwork they make their customers fill up. The hassle of getting a claim through becomes a huge hindrance because of this. As a result, paperwork becomes a real pain-point for insurance holders. |
| 结果 | Exaggerate the pain-point. In this case - paperwork. We created a setting of the typical government offices in India - dilapidated, with piles and piles of files and folder. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers. |
| 媒体类别 |
杂志
|
| 集团创意总监 |
Sharat Kuttikat
|
| 首席创意官 |
mahesh gharat
|
| 首席创意官 |
Kiran Anthony
|
| Creative Director/ art director |
PA Vidyanath
|
| Creative Director, Copywriter |
Nikhil T Narayanan
|
