| 标题 | THIRST |
| 广告公司 | Klick Health, Vancouver/Klick Health, Chicago |
| 广告战役 | THIRST |
| 广告主 | PodHER |
| 品牌 | PodHER |
| 首次发布日期 | 2022 / 9 |
| 行业领域 | 公共安全、保健及卫生 |
| 广告口号 | The first short film made to survive online sexist censorship rules in an effort to change them. |
| 剧情简介 | THIRST is a short film about women’s pursuit of sexual equality. For too long, women have been denied the right to access and enjoy their own sexual freedom. Our film follows a woman on a journey of self-exploration as she seeks what previously felt out of reach: pleasure. The film itself follows the rhythm of the sensation of pleasure and the building of a climax, but designed to outsmart the discriminatory social media algorithms that censor posts about women’s sexual health. Visit podher.org/thirst to learn more about why pleasure matters and sign our Change.org petition aimed at removing gender bias from social media algorithms. |
| 哲学 | “Thirst” was created in partnership with PodHER as a hack to outsmart the algorithms, get people talking about this issue, and ultimately help change sexist social media censorship rules. PodHER is a female- and Latina-run non-profit (founded by Brazilian ballerina and Dior ambassador Ingrid Silva) that helps women of all backgrounds embrace and understand their power through storytelling and meaningful conversations. To outsmart algorithms, the film uses water as a visual metaphor, and shows a woman on a journey of self-exploration and pleasure. It follows a sensual rhythm and is set to Nina Simone’s “I Wish I Knew How It Would Feel to Be Free.” Created by women for women, the four-minute short builds to a climax, all under the radar of algorithms to avoid censorship. “Thirst” was inspired by research by University of Columbia professor Dr. Jessie Ford, which focuses on the impact sexual inequality, stigma, and power have on sexual health, and addresses sexual inequality and the pursuit of female pleasure, which is often overlooked and deprioritized in our society. The film also links to a petition that calls on social media companies to remove the sexist censorship algorithms that unfairly silence the sex educators and pleasure-focused companies that are seeking to change the narrative about women’s pleasure and sexual health. |
| 问题 | Female pleasure is vital to a woman’s overall health, yet social media algorithms unfairly label it as porn–especially when it comes from diverse content creators, like sex educators and advocates. This censorship prohibits women from getting accurate and current information, and reinforces the narrative that women’s sexual pleasure is wrong. |
| 媒体类别 | Web Film |
| 长度 | |
| Soundtrack | "I wish I knew how it would feel to be free" by Nina Simone |
| 更多信息 | https://www.podher.org/thirst |
| Direction and script | YUCA |
| 制作公司 | The Youth |
| 摄影指导 | Yuri Maranhão |
| 摄影指导 | Larissa Zaidan |
| 制作设计师 | Thais Russo |
| Talent/Actors | Angélica Pimenta |
| 剪辑师 | Maria Luísa Machado |
| Color Grade Artist | Ana Escorse |
| 执行制片 | Yuri Maranhão |
| 执行制片 | Eduardo Lubiazi |
| 执行制片 | João Machado |
| First Assistant Director | Kelly Bill |
| Second Assistant Director | Bianca Leal |
| Underwater Photography | Lucas Pupo |
| Line Producer | Debora Lemes |
| Advertising Agency | Klick Health, Vancouver/Klick Health, Chicago |
| 集团创意总监 | Amy Fortunato |
| 集团创意总监 | Andrea Bistany |
| 执行创意总监 | Bernardo Romero |
| Music Production Company | Jamute |
| 歌手 | Marô |
| VFX/Post Production | COLOSSAL |
| 首席创意官 | Rich Levy |