标题 | Back to Nature 1 |
广告公司 | Beat MullenLowe |
广告战役 | Back to Nature |
广告主 | BMW |
品牌 | BMW iX |
首次发布日期 | 2022 / 4 |
行业领域 | 四轮驱动,SUV(运动型多功能车) |
哲学 | BMW believes in an all-electric future. To demonstrate this, we wanted to use real pictures of abandoned gas stations that have been eaten up by nature, presenting the future we want to bring with our all-electric BMW iX and showing why we’re going back to nature. |
媒体类别 | 平面 |
首席创意官 | Diego Muñoz |
首席创意官 | Juan David Pardo |
创意总监 | Duvan Villegas |
文案 | Juan Felipe Gómez |
美术指导 | Andrés Rodríguez |