| 标题 | Hitler Hashtag |
| 标题 (原始语言) | #Hitler |
| Brief | Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born. |
| 广告公司 | Ogilvy Germany |
| 广告战役 | Hitler Hashtag |
| 广告主 | Gesicht Zeigen! |
| 品牌 | Gesicht Zeigen! An association encouraging people to stand against racism in Germany |
| Posted | 11月 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | An association encouraging people to stand against racism in Germany |
| 媒体类别 | 平面 |
| 首席创意官 | Stephan Vogel |
| Managing Creative Director | Tim Stuebane |
| 文案 | Holly Attrill |
| 文案 | Anke Roell |
| 美术指导 | Philipp Bertisch |
| 美术指导 | Stephan Westerwelle |
| 摄影师 | Karsten Wegner |
| 广告公司制片 | Alexander Pfaff |
| 客户主任 | Sophia Oppermann |
| 客户主任 | Rebecca Weis |
| Account Management | Max Brunner |
| Account Management | Constanze Kobe |
| Art Buyer | Martina Diederichs |
| 媒介公司 | Mindshare |
| 后期制作 | H&O |
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