Belén  Arregui
President & Founder at Círculo de Creativas Ecuador
Quito, 厄瓜多尔
标题For Your Pain (Board)
广告战役 #ForYourPain
广告主 BRISTOL MYERS SQUIBB
品牌 Bristol Myers Squibb
首次发布日期 2021 / 10
产品 Orencia
行业领域 保健与医药产品
剧情简介 Rheumatoid arthritis patients can suffer anxiety and depression, because the people around them don't understand their condition. This anxiety cause them to abandon their rehabilitation. BMS and Fundación FER created a fun way to spread awareness and help patients involve their loved ones in their rehab: #ForYourPain, the first dance challenge designed to serve as therapy for patients with rheumatoid arthritis. The choreography was based on rehabilitation exercises, endorsed by physiatrists, for patients to carry out their rehabilitation.
媒体类别 案例研究
首席创意官
美术指导
美术指导
文案
文案
剪辑师
媒介总监
客户总监
Planning Director

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started