Clorox - "Green Poster - Deuteranopia"

Horizon FCB

Horizon FCB Dubai, 阿拉伯联合酋长国

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品牌: Clorox
国家: 阿拉伯联合酋长国

广告主: Clorox

标题	Green Poster - Deuteranopia
广告公司	Horizon FCB
广告战役	Colors As They Should Be
广告主	Clorox
品牌	Clorox
首次发布日期	2023 / 3
行业领域	清洁用品、肥皂、洗涤剂
广告口号	Colors as they should be, Even those you can't see
剧情简介	Clorox colors is known for boosting, brightening and keeping the colors in clothing true. All colors. Including the ones people are unable to see. So we came up with colors as they should be. A campaign that talks to everyone no matter how they see color. We crafted a series of posters that were fully or partially visible to different people with varying levels of color deficiency.
哲学	Clorox colors is known for boosting, brightening and keeping the colors in clothing true. All colors. Including the ones people are unable to see. We wanted to create the first communication that communicate different messages to regular and color blind people in the same poster.
问题	8% of the population in the Middle East have some form of color deficiency, this prevent them from seeing colors the same way we do. How can Clorox Color Booster a product that stands for protecting colors communicate to them that we have got your colors covered?
结果	Studying the color palettes of the 3 main types of colorblindness (Protanopia, Deuteranopia, and Tritanopia) was necessary so our headlines could be read by different groups of people. As an added design detail, people can also discover that the familiar circles of the Ishihara test have been replaced by clothing items linking back to Clorox laundry detergent. The result was a fun lighthearted campaign that intrigued viewers to try and read the messages embedded in the design, making ads that are engaging and rewarding.
媒体类别	海报
市场	阿拉伯联合酋长国
SVP/Global Creative Director	Danilo Boer
执行创意总监	Rodrigo Leal Rodrigues
创意总监	Colin Smith
联合创意总监	Antonio Cué
Senior Copywriter	Thomas Gheorghiu
Senior Art Director	Ahmed Montaser
联合创意总监	Marcos Vinicius Laginestra Becker
文案	Sameer Kochure