Leandro Bechara
Senior Art Director at TBWA\Lew Lara
São Paulo, 巴西
标题The Mountain Intervention
广告公司
广告战役 The Mountain Intervention
广告主 Anheuser-Busch
品牌 Patagonia
Posted9月 2022
行业领域 啤酒,苹果酒
哲学 The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH.
“The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life.
In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities.
媒体类别 案例研究
长度
创意总监
美术指导
文案
Head of Marketing
Marketing Manager
制片
Location Producer
Production Director
摄影指导
Drone
Drone
Drone
Drone
Drone
Drone
Drone
Drone
音效制作 Estúdio Casa Da Árvore
Voice Talent
Soundtrack
Soundtrack
剪辑师
Sound Design and Mix
Sound Design and Mix
制片
Content Photography Direction
Highline Producer
摄影师
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete

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