| 标题 | Loved ones forget themselves too |
| 广告公司 | Cossette Communication-Marketing |
| 广告战役 | Loved ones forget themselves too |
| 广告主 | Fédération Québécoise des Sociétés Alzheimer |
| 品牌 | FQSA |
| 首次发布日期 | 2021 / 3 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Loved ones forget themselves too |
| 剧情简介 | While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks. In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.” |
| 媒体类别 | 互动 |
| 长度 | |
| 摄影师 | Christian Tremblay |
| 广告经理 | Sylvie Grenier |
| 广告经理 | Laure Barnouin |
| 首席创意官 | Peter Ignazi |
| 首席创意官 | Louis-Philippe Tremblay |
| 创意总监 | Richard Rochette-Villeneuve |
| 文案 | François-Julien Rainvillea |
| 美术指导 | Alexandre Jutras |
| 美术指导 | Dorian Coureau |
| Strategic Business Lead | Mario Deschambault |
| Strategist | David Thomas |
| Strategist | Andréane Voyer |
| 媒介总监 | Olivier Gilbert |
| 媒介总监 | Jean-Sébastien David |
| 广告公司制片 | Mélissa Audette |
| 广告公司制片 | Michel David |
| 制作公司 | Soma |
| 摄影指导 | Jonathan Decoste |
| 剪辑师 | Marc Denault |
| 后期制作 | Attraction Québec |
| 录音室 | Lamajeure |
| 音频工程师 | Mathieu Morin |