NotCo - "Pig"

AKQA Bloom

AKQA Bloom Miami, 美国

910

该广告属于ACT Responsible项目展品

品牌: NotCo
国家: 美国

广告主: NotCo

标题	Pig
广告公司	AKQA Bloom
广告战役	What Livestock Would Look Like If They Survived to Full Life Expectancy
广告主	NotCo
品牌	NotCo
首次发布日期	2023 / 4
行业领域	食品
剧情简介	When was the last time you saw an old cow, pig, or chicken? Most people have never seen these animals grow to a mature age, because in the current food system they only live a fraction of their natural lives. NotCo, the global food tech company known for its patented AI technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging AI in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system
哲学	NotCo, the global food tech company known for its patented A.I. technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging A.I. in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system. The captivating A.I. images can be seen on social media, billboards, and print ads in selected cities in the US through the end of Earth Month. The campaign, created by AKQA Bloom, wants to expose how surprised most people are to learn that cows can live up to 48 years in nature, pigs up to 23 years, and chickens over 20 years. However, in the current global food system, these animals only live a matter of months and sometimes even days. NotCo is also deploying the images across other countries where it operates, including Chile, Brazil, Canada, Mexico and Argentina.
媒体类别	平面
artist	Jean Zamprogno
制作	Fuze Images
客户总监	Silvia Brihy
制片	Gabrielle Levy
美术指导	Seine Kongruangkit
创意总监	Rodolfo Fernandes
文案	Giovanna Pereira
Strategy Director	Emma Riley
摄影师	Leandro Viana
制作	ArtClass